Too often good product ownership is assumed be based on domain knowledge accumulated through many years in the same domain. In reality it is really about listening, observing, asking the right questions and truly understanding what is needed. A great Product Owner is always aware of what is important to the customers RIGHT NOW. Domain knowledge even from 2 years ago is not particularity useful. In markets that shift constantly such as those with 3-6 month product cycles knowing what is needed now is critical and continuous.
Product Ownership is a separate and valuable skill.
By Michael Badali